Privacy Policy

Overview

FertilityMetrics ("we," "us," or "our") operates FertilityMetrics.com. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website or purchase a report. By using our site, you agree to the terms of this policy.

We take your privacy seriously. We do not sell your personal information to third parties.

Information we collect

Information you provide directly: When you purchase a personalized report or contact us, we collect your name, email address, zip code, and payment information. Payment details are processed securely by Stripe and are never stored on our servers.

Information collected automatically: When you visit our site, we automatically collect certain information including your IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages. This is standard web analytics data.

Cookies: We use cookies and similar tracking technologies to analyze traffic and improve your experience. You can control cookies through your browser settings. Disabling cookies may affect some site functionality.

How we use your information

We use the information we collect to:

• Deliver personalized clinic reports you have purchased
• Process payments and send purchase confirmations
• Respond to inquiries and provide customer support
• Analyze site usage to improve our content and tools
• Send transactional emails related to your purchase
• Comply with legal obligations

We do not use your information for automated decision-making or profiling in ways that produce legal or similarly significant effects.

How we share your information

We do not sell, rent, or trade your personal information. We may share information with:

• Service providers: Stripe (payment processing), email delivery providers, and analytics platforms that help us operate the site. These providers are contractually obligated to protect your data and use it only to provide services to us.
• Legal requirements: We may disclose information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights or the safety of others.
• Business transfers: If FertilityMetrics is acquired or merges with another company, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on the site before your information is transferred.

Google Analytics

We use Google Analytics to understand how visitors use our site. Google Analytics collects information such as how often users visit the site, what pages they visit, and what other sites they used prior to arriving. We use this information only to improve our site. Google Analytics collects only the IP address assigned to you on the date you visit, not your name or other identifying information.

You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

Data retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including delivering purchased reports and maintaining records for tax and legal compliance. If you request deletion of your data, we will delete or anonymize your information within 30 days, except where retention is required by law.

Data security

We implement reasonable technical and organizational measures to protect your information against unauthorized access, loss, or misuse. Our site is served over HTTPS. Payment processing is handled entirely by Stripe, which is PCI DSS compliant.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

Your rights

Depending on your location, you may have rights regarding your personal information including:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request your data in a machine-readable format
• Opt-out: Opt out of marketing communications at any time

To exercise any of these rights, contact us at privacy@fertilitymetrics.com. We will respond within 30 days.

Children's privacy

FertilityMetrics is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately and we will delete it.

Third-party links

Our site may contain links to third-party websites, including the CDC, clinic websites, and partner services. We are not responsible for the privacy practices of these sites and encourage you to review their privacy policies before providing any information.

California residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information. To exercise your CCPA rights, contact us at privacy@fertilitymetrics.com.

Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated date. Your continued use of the site after changes are posted constitutes acceptance of the updated policy.

Contact us

If you have questions about this Privacy Policy or how we handle your information, please contact us at: